How to Make Money as a Product Tester

Avoid leading or biased questions, and don’t try to sell or persuade them. At the same time, with our ultimate listening tools, you can capture customer feedback — wherever it is — and turn every comment into an opportunity to deliver a better product experience. Asking product testers to rate your product by completing surveys is a great way to uncover the general thoughts and feelings towards your products. Which conjoint analysis method you choose will depend on how many product attributes you are working with, your data collection method, and how robust your results need to be. This type of design lets you target a smaller audience than a monadic design, which makes it more cost-effective. However, if you want to keep your survey to a manageable length, you won’t be able to ask as many questions about each stimulus—meaning fewer insights about the specifics of each product.

definition of testing

The easiest way to become a product tester is to register with several sites that offer these opportunities. Product Testing is the execution of any number of tests to evaluate a product’s performance or qualities. It can, for example, be used to ensure that a product functions properly and is safe for people to use.

Reading time

This practice is well-established in the cosmetics industry as brands often send out beauty products or free samples to focus groups for the evaluation. What are the key assumptions or risks that you need to validate or invalidate? Your goal will help you decide what type of test you need, how to design it, and how to measure the results. You could incentivize participation by offering free products to those who complete the survey.

Card sorting methods ask a group of test users to sort product or website navigation items into the categories they think make the most sense. Multivariate tests try out different combinations of variables to determine which is the most effective. Excellent test design starts with a strong research question—and your question should emerge from real user pain points and be as specific as possible. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. And if you need expert support, the Qualtrics research services team can help you to uncover deeper and more targeted insights from your data. Price a product too high, and a respondent won’t even think about buying it.

How do you test a product

While you can test any product concept you want, it’s best to choose stimuli that you’re already somewhat confident in based on an informal survey of coworkers and friends. To make sure your survey results are useful, choose products in a similar stage of development. If you’re testing a finished product against a product you’re still working on, the winner is obvious. Product marketing doesn’t end when the customer leaves the store or gets the product to their home.

What are the goals of product testing?

For each task you complete, you’ll earn a set amount of points (10 up to 250) that can be traded in for gift cards from major retailers, restaurants, and cash via PayPal. Beta Testing pays people to test out new tech products, apps, websites, and more. You can sign up for free and complete testing tasks, whether it’s downloading an app, visiting a website, or trying out a product in person. Sometimes, Beta Testing will even pay users to report a bug in a particular program. Swagbucks is a loyalty rewards website that pays you to complete short tasks like answering survey questions, watching videos, playing games, and testing offers.

Product testing can assist businesses in improving the quality and dependability of their products. Testing numerous concepts and designs enables a corporation to select the best-performing one, while other sorts of testing aid in identifying and correcting problems to increase reliability. This, in turn, results in a better product and more delighted consumers. Decreased Product Development TimeTesting, a product throughout its development cycle, can minimise time to market by catching flaws early on. This saves the firm from going back to an initial phase to find a design or manufacturing process mistake. The findings of product tests can also be used to inform work on the product in subsequent phases of development.

We always hammer home that fact that we want to hear what you really think, the good and the bad. Honesty is the best policy, and really critical to product development and better products for all. Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set. The consumer products and services industry— including CPG, travel & hospitality—relies on SurveyMonkey insights to shape what’s next. The relative value of each metric you measure depends on your goals for the product.

Share your experience with Good Housekeeping readers.

The maximum number of stimuli you should include in your test depends on whether you plan to use a monadic survey design or a sequential monadic survey design. A couple of other popular product testing programs are for Nike, Adidas, and Reebok. However, the problem with these assignments is you’re required to test out apparel or footwear for 2-4 weeks while keeping a diary of feedback. Then at the end of the testing period, you have to ship the products back to the companies. These companies make billions each year — yet they don’t compensate reviewers for their time with free shoes, clothing, or product credit. With Opinion Outpost, you can earn points for taking surveys, testing new products, and watching ads.

How do you test a product

If you want a product that will sell well, purchase intent may be the most important metric for you. If your main goal is to win loyal customers, you’ll likely place more importance on quality. Here’s what your product testing survey might look like if you use a sequential monadic design. In this type of survey, if you have a sample size of 500, you’d ask all 500 about both product ideas. While there are legit product testing programs, like Good Housekeeping, that charge a fee for membership, you should be wary of companies requesting payments upfront. Be sure to read all the fine print so that you fully understand what the fee is for and any recurring fees you might incur.

  • There are no requirements to leave reviews on the products, but of course, the companies hope you will love the products and post organic reviews on your social media accounts.
  • Product testing can help to avoid costly errors or oversights by having the end user try out the product and send that all important feedback.
  • If you’re conducting a test to ensure compliance with a standard, regulatory requirement, or contractual need, that document may be useful in building your test strategy.
  • The results of this question will also help you rank the importance of each metric to the overall likeability of your product.
  • Product testing, sometimes called consumer testing or comparative testing, is the process of determining how products will perform among a target market.

You can show them the complete range of profiles to choose between, or sets of two at a time. If you don’t test a product before it goes to market, there’s no way of knowing how reliable it is, nor how well it’ll cope with ‘real world’ challenges. A good example of a soft launch is The Defender’s shoe by Balenciaga. The shoe was originally released during the brand’s Spring/Summer 2022 runway, debuting the unique tire-like sole unit. Balenciaga waited to see if the sneaker resonated with customers, releasing only two colorways initially.

Sometimes, you may have to pay to sign up for a service or place an order. Then, Swagbucks will give you a certain number of points similar to the concept of earning cashback. For example, Swagbucks pays you 2,500 points which is equivalent to $25, to sign up for DoorDash and place your first order. Try to avoid spending too much extra money on Swagbucks offers unless you genuinely need to pay for the service or product anyway. When assessing different product testing sites, it’s essential to determine how you’ll be compensated.

Testing your product idea is essential to ensure its success, and there are many methods you can use depending on your goal, stage of development, and resources. Interviews are a great way to understand customer problems, needs, and preferences, while surveys provide insight into your target market and value proposition. Landing pages can help you track the behavior of visitors, while MVPs give you data and feedback from early adopters.

Click maps and scroll maps track the user’s mouse movements, showing where they click and scroll and how they engage with your product overall. Product managers are responsible for turning insights into action by using test results to guide development priorities, develop new solutions, and get buy-in from stakeholders.

Before launching a new product to the market, corporations should do at least one cycle of testing, if not more. Another type of product testing is asking people to try a product and getting feedback. However, this article will concentrate on the first sort of product testing — the kind that assesses a product’s performance or qualities.

Left Menu Icon
Right Menu Icon